Over 75 organisations were nominated for The Green IT Awards and winners were selected by readers of the Green IT magazine and its website. The Green IT Awards are a benchmark by which IT companies are measured for environmental performance. The awards also showcase the role played by green marketing and sustainability communications in informing people about green issues, products and lifestyle choices, and provides examples of excellence and best practice in communicating sustainability and green issues.
Rackspace’s overall “green” activity is designed to support its commitment to contributing towards the larger environmental solution. The company believes that “green” activity makes business sense as well as environmental sense. Rackspace has adopted several initiatives over the past two years to help reduce its environmental impact:
• The Slough data centre (DC), designed to use energy efficient technology, provides 55,000 square foot of net technical space, and has been built to help ensure efficient use of energy. Cooling is a key element of energy use in all data centres and Rackspace has deployed ambient cooling technology
• Through International Tree Foundation (ITF), Rackspace has agreed to have a tree planted for every new customer, as a way to mitigate some of the carbon generated through its hosted servers.
• Internal initiatives promoting the use of paper from sustainable sources, recycling of aluminium cans, paper, cardboard and plastic, and the use of environmentally friendly cleaning products