There are certain types of business which we have identified where there is a particular fit with the hosting solutions that Rackspace provides and the level of service they need. Namely sectors where downtime isn't an option and service is of the utmost importance.
For example, if you sell online, any downtime costs you revenue and hits your bottom line. If you publish content on the Internet, not publishing isn't an option! Or if you are a web developer you need a close working relationship with your hosting provider with often quite high support demands from you and your clients.In addition if you deliver your application as a service over the web, both uptime and support will be of utmost importance to you.