Generation Cloud
The study, ‘Generation Cloud’, commissioned by Rackspace in association with the centre for Creative and Social Technology (CAST) at Goldsmiths, University of London, reveals that a generation of British users - two-thirds of respondents (66 per cent) - rely on the cloud computing services every day without realising it. The exploration was supported by quantitative research into attitudes and behaviour regarding the cloud among 2,000 UK adults.